Description
Created for Niki Kisler as a private Instagram project, the goal of the shoot was to produce personal photo content together with a cinematic reel. Alongside the photos, „Postcard in Motion – Salzburg“ was created as a short city film capturing the atmosphere of Salzburg.
The concept followed a “postcard in motion” approach, showing the city not as a static destination, but as an experience. Through Niki’s perspective, the reel combines lifestyle, architecture and atmosphere in a way that feels personal and cinematic.
The creative direction focused on constant movement, clean transitions and a subtle vintage film look that matches the timeless character of Salzburg, creating elegant and visually engaging content.
