Description
Created as a high-quality Christmas film for Meiberger Holzbau, the goal was to deliver more than just a seasonal greeting. It was designed to be a short brand film with a clear message. Built around the concept “From the Forest to the Living Room,” the film tells a calm and authentic story of sustainability, craftsmanship, and the feeling of home.
The film follows the journey from nature to the finished Christmas tree at home. Sustainability is shown through nature, wood, and electric mobility, while details like hands, materials, and movement reflect the company’s focus on quality and precision.
The creative direction was calm, warm, and minimalist to communicate a premium feel, ending with the claim UND ES PASST. as a quiet and confident final statement.
